Proven track record in scalable program leadership
Strong commercial and data-driven marketing acumen
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CBA New Digital Businesses Pty is seeking a Senior Manager for Business Marketing to lead integrated marketing efforts for the Small Business segment within Business Bank. The role focuses on developing customer-centric strategies and campaigns using data insights to enhance customer engagement and drive growth.
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Job Summary
This role leads integrated marketing for the Small Business segment within Business Bank to improve key customer metrics like MFI and NPS.
The Senior Manager shapes insight-led, customer-centric strategies that evolve the bank into a trusted business partner through personalized experiences.
Key outcomes include driving brand consideration, increasing relationship primacy, and fostering advocacy among small business customers.
Matching Summary
Match Score: 75
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CBA New Digital Businesses Pty is seeking a Senior Manager for Business Marketing to lead integrated marketing efforts for the Small Business segment within Business Bank. The role focuses on developing customer-centric strategies and campaigns using data insights to enhance customer engagement and drive growth.
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Skills & Requirements
Must-have
8+ years integrated B2B/B2C marketing experience
Proven track record in scalable program leadership
Strong commercial and data-driven marketing acumen
Experience with omni-channel creative and media planning
Robust stakeholder leadership and influence skills
Operating in highly regulated financial environment
Nice-to-have
Agility and resilience in dynamic market environments
Ability to anticipate market shifts quickly
Experience sharing insights across centers of excellence
Championing creative excellence in execution
Fostering internal team engagement and support
Key Requirements
>8 years in integrated B2B/B2C marketing
Track record of scalable program and people leadership
Experience delivering complex programs from inception to delivery
Working knowledge of regulatory requirements in finance