Senior Manager Web & App Analytics

adidas AG

Germany
On-site
Web/app analytics experience
Amplitude, adobe analytics, ga4 knowledge
Sql for data manipulation
You will be primarily supporting CX, digital merchandising and digital activation teams through reporting products, KPI steering, insights and measurement

Job Summary

  • You will be primarily supporting CX, digital merchandising and digital activation teams through reporting products, KPI steering, insights and measurement.
  • You and your team will be working a variety of analytical tools and databases to generate insights that help adidas understand how our consumers behave on our app and .com and what optimizations we can make to their experience.
  • Oversee development and work-load of 3 direct reports, manage and plan priorities with business stakeholders, and drive successful delivery of analytical projects end-to-end.

Matching Summary

You will be primarily supporting CX, digital merchandising and digital activation teams through reporting products, KPI steering, insights and measurement.

Skills & Requirements

Must-have

  • web/app analytics experience
  • Amplitude, Adobe Analytics, GA4 knowledge
  • SQL for data manipulation
  • Power BI or equivalent tools
  • complex analytical projects end-to-end
  • excellent communication skills

Nice-to-have

  • passion for sports and adidas
  • holistic thinking
  • people management experience
  • R or Python usage

Key Requirements

  • 6+ years analytical role experience
  • University degree in numerical or business discipline
  • People management experience is a plus
  • Knowledge of web analytics in ecommerce

Work Rights

Not specified

Tailored Resume

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