WPP Media is seeking an Expert Lead in Data Analytics to drive data-driven decisions for a major FMCG client. The role focuses on strategic consulting, measurement and optimization, data-driven insights, technological integration, team leadership, and client development
Job Summary
You will lead a team of international analytics experts to drive data-based decision-making for a major FMCG client.
The role involves developing innovative solutions for marketing efficiency and implementing holistic measurement methods.
WPP Media offers flexible working hours, remote work options, 30 vacation days, and comprehensive wellbeing benefits.
Matching Summary
Match Score: 85
WPP Media is seeking an Expert Lead in Data Analytics to drive data-driven decisions for a major FMCG client. The role focuses on strategic consulting, measurement and optimization, data-driven insights, technological integration, team leadership, and client development.
Skills & Requirements
Must-have
5+ years Marketing Analytics experience
Attribution and Marketing Mix Modeling
Team leadership of international experts
German and English negotiation skills
DSP, DMP, and Adserver integration
Nice-to-have
Innovative and solution-oriented mindset
Experience in media agency environment
Strong communication and presentation skills
Adaptation of global guidelines to local markets
Key Requirements
University degree in quantitative fields (Economics, Math, Statistics)