Define customer objectives, analyse customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retention
Job Summary
Define customer objectives, analyse customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retention.
Develop and implement a comprehensive CRM strategy, marketing automation processes, and customer segmentation to tailor marketing activity to different target audiences.
Shape and improve the end‑to‑end customer experience across all touchpoints, working closely with Product, Digital, Marketing, Segments, and Propositions teams to influence decisions and drive measurable, data‑led improvements.
Matching Summary
Define customer objectives, analyse customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retention.
Skills & Requirements
Must-have
CRM strategy development
Marketing automation implementation
Customer data analysis
Customer segmentation
Customer communication design
Stakeholder management
Strategic thinking
Nice-to-have
Customer mindset and centricity
Cross-functional collaboration
Financial services experience
Telecom experience
Influencing without authority
Key Requirements
Experience in Financial Services, Telecom, or similar lifecycle-driven industries
Experience in Communications and Marketing
Ability to design, optimise, and deliver effective customer communications