The role involves defining and driving email marketing and SMS strategy for a roster of B2B clients while managing daily operations and automated programs
Job Summary
The role involves defining and driving email marketing and SMS strategy for a roster of B2B clients while managing daily operations and automated programs.
Candidates must leverage data to continuously test, measure, and optimize email marketing programs while collaborating with creative and content teams.
Success is measured by managing 5-7 enterprise accounts, maintaining a churn rate below 10%, and hitting defined EBITDA goals.
Matching Summary
The role involves defining and driving email marketing and SMS strategy for a roster of B2B clients while managing daily operations and automated programs.
Skills & Requirements
Must-have
2-5 years B2B email marketing experience
Proficiency in Klaviyo Hubspot or Braze
Advanced spoken and written English skills
HTML/CSS knowledge for email coding
Strong analytical and A/B testing skills
Nice-to-have
SMS campaign execution experience
AI technology adoption for optimization
Experience with Power Digital Nova ecosystem
Ability to navigate difficult conversations
Cross-functional collaboration skills
Key Requirements
2-5 years experience in B2B email marketing
Hands-on experience with email platforms like Klaviyo
Expertise in email best practices and segmentation