This role is responsible for leading the commercialization strategy and execution for Point of Care (POC) and Molecular (MDx) diagnostic products across North America
Job Summary
This role is responsible for leading the commercialization strategy and execution for Point of Care (POC) and Molecular (MDx) diagnostic products across North America.
The Director will oversee marketing plans, product positioning, launches, and promotional initiatives while managing a team of marketing managers.
The role offers a dynamic environment where strategic thinking, creativity, and data-driven decision-making come together to drive market leadership and revenue growth.
Matching Summary
This role is responsible for leading the commercialization strategy and execution for Point of Care (POC) and Molecular (MDx) diagnostic products across North America.