Digital/media Strategist

KXAN

Austin, Texas, United States
2-4 years digital media strategy experience
Proficiency in google ads and meta business manager
Experience with ott ctv and programmatic platforms
You will play a key role on KXAN's Advertising team by supporting tactical execution, contributing to client strategy, and analyzing performance across a high-volume portfolio of advertisers

Job Summary

  • You will play a key role on KXAN's Advertising team by supporting tactical execution, contributing to client strategy, and analyzing performance across a high-volume portfolio of advertisers.
  • The role involves bringing full-funnel plans to life using tools like Website Creation, SEO, SEM, Programmatic, OTT/CTV, Display, Pre-Roll, and Paid Social.
  • You'll join a team combining modern digital performance marketing with the reach and credibility of one of Austin's most recognized media brands.

Matching Summary

You will play a key role on KXAN's Advertising team by supporting tactical execution, contributing to client strategy, and analyzing performance across a high-volume portfolio of advertisers.

Skills & Requirements

Must-have

  • 2-4 years digital media strategy experience
  • Proficiency in Google Ads and Meta Business Manager
  • Experience with OTT CTV and programmatic platforms
  • Strong analytical skills for campaign reporting
  • Ability to manage multiple campaigns under deadline

Nice-to-have

  • Highly proficient with GA4 and GTM tools
  • Experience with multi-vendor ordering systems
  • Curious mindset anticipating next steps
  • Adaptability to changing platform algorithms
  • Background in sponsorship-style integrated campaigns

Key Requirements

  • 2–4 years of experience in digital media strategy or campaign management
  • Working knowledge of the digital ecosystem including OTT/CTV and paid social
  • Proficient with Google Analytics and related ad platforms

Work Rights

Not specified

Tailored Resume

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