Chief Marketing Officer, Personal Insurance

Hartford Fire Insurance

Hartford, CT, US
Base: $210,000 - $315,000; bonus/equity: short-ter...
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15+ years marketing experience
8-10 years direct-to-consumer marketing
9-figure budget management
** Hartford Fire Insurance is seeking a Chief Marketing Officer for its Personal Insurance division to lead marketing strategies focused on direct response, customer acquisition, and retention. The ideal candidate should have extensive experience in performance marketing, digital innovation, and team leadership to drive profitable growth. **

Job Summary

  • This role is accountable for driving profitable growth in a direct-to-consumer Personal Insurance business with a primary focus on new customer acquisition and retention.
  • The successful candidate will oversee a 35-member organization responsible for omnichannel marketing, digital initiatives, and brand strategy while managing a 9-figure marketing budget.
  • The position requires leveraging advanced marketing technology and AI to optimize campaigns, enhance customer experience, and shape the future of Personal Insurance at The Hartford.

Matching Summary

Match Score: 75

** Hartford Fire Insurance is seeking a Chief Marketing Officer for its Personal Insurance division to lead marketing strategies focused on direct response, customer acquisition, and retention. The ideal candidate should have extensive experience in performance marketing, digital innovation, and team leadership to drive profitable growth. **

Salary

Base: $210,000 - $315,000; Bonus/Equity: Short-term or annual bonuses and long-term incentives available; Benefits: Comprehensive package including perks and benefits not specified

Skills & Requirements

Must-have

  • 15+ years marketing experience
  • 8-10 years direct-to-consumer marketing
  • 9-figure budget management
  • Direct response marketing strategy
  • AI and machine learning in marketing
  • Answer Engine Optimization (AEO)
  • Omnichannel campaign leadership

Nice-to-have

  • Personal insurance or financial services background
  • Generative AI for content personalization
  • Agile marketing workflows
  • Inclusive team culture building
  • Cross-functional collaboration skills

Key Requirements

  • Bachelor's degree in Marketing or Business; MBA preferred
  • 15+ years progressive marketing experience
  • Experience presenting to C-suite level leadership
  • Willingness to travel 35-50% of the time

Work Rights

Not specified

Tailored Resume

Cover Letter