Trade Marketing Manager Outdoor Dach (m/w/d)

Stanley Black & Decker

Rheingau, Germany
On-site
Go-to-market strategies
Product portfolio design
Marketing mix optimization
Stanley Black & Decker is seeking a Trade Marketing Manager for their Outdoor brands (DEWALT and BLACK+DECKER) in Rheingau, Germany. The role focuses on developing go-to-market strategies, managing product launches, and collaborating with various teams to drive brand awareness and profitability

Job Summary

  • Drive impactful product launches and shape the commercial success of Outdoor brands across DACH.
  • Design the best possible product portfolio, marketing mix and pricing strategy in coordination with marketing management, local sales and European headquarters.
  • Benefit from company pension plans, salary conversion with employer contributions, and capital-forming benefits.

Matching Summary

Match Score: 85

Stanley Black & Decker is seeking a Trade Marketing Manager for their Outdoor brands (DEWALT and BLACK+DECKER) in Rheingau, Germany. The role focuses on developing go-to-market strategies, managing product launches, and collaborating with various teams to drive brand awareness and profitability.

Skills & Requirements

Must-have

  • Go-to-market strategies
  • Product portfolio design
  • Marketing mix optimization
  • New product launches
  • Sales channel growth strategies
  • Market trend analysis
  • Competitor activity analysis

Nice-to-have

  • Commercial awareness
  • Hands-on mentality
  • Effective communication
  • Flexibility for travel

Key Requirements

  • Degree in Business Administration, Marketing or comparable
  • 3-5 years Product Marketing / Trade Marketing experience
  • Native German and fluent business English

Work Rights

Not specified

Tailored Resume

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