Haleon is seeking a Regional Expert Activation Manager to drive expert category activations and marketing initiatives within the consumer healthcare sector. The ideal candidate will have significant experience in sales and marketing, particularly within the pharmaceutical industry, and a strong analytical background to support strategic initiatives
Job Summary
The role is responsible for driving regional expert category activations and above-category initiatives to deliver overall business objectives.
Incumbents must build and scale innovative partnerships with focus expert audiences including dentists, pediatricians, GPs, and pharmacies.
The position requires owning the brand-wise expert Activation NFRS budget while tracking spends and ensuring accountability for key regional inputs.
Matching Summary
Match Score: 85
Haleon is seeking a Regional Expert Activation Manager to drive expert category activations and marketing initiatives within the consumer healthcare sector. The ideal candidate will have significant experience in sales and marketing, particularly within the pharmaceutical industry, and a strong analytical background to support strategic initiatives.
Skills & Requirements
Must-have
Expert category activation execution
Digital engagement metrics management
Partnership scaling with dentists and pharmacies
Budget ownership for NFRS inputs
Power BI and Veeva analytics adoption
Nice-to-have
Strategic thinking for brand love
Strong interpersonal communication skills
Ability to multi-task in fast-paced environment
Experience with Exceed.AI initiatives
Key Requirements
MBA in General Management or Business Management
6+ years of experience in consumer/pharma industry