This role partners with cross-functional teams to align media strategy to business outcomes, while ensuring consistency, efficiency, and impact across national and local efforts
Job Summary
This role partners with cross-functional teams to align media strategy to business outcomes, while ensuring consistency, efficiency, and impact across national and local efforts.
Lead teams and agency partners in the day-to-day practice of media planning, setting clear planning standards, methodologies, and quality expectations across brands and markets.
GM is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
Matching Summary
This role partners with cross-functional teams to align media strategy to business outcomes, while ensuring consistency, efficiency, and impact across national and local efforts.
Skills & Requirements
Must-have
media planning tools and systems
reach-based planning
audience tools
buying platforms
analytics solutions
cross-functional collaboration
media strategy alignment
Nice-to-have
influential leader without direct authority
strategic systems level thinker
compelling communicator and storyteller
proactive composed and accountable
Key Requirements
6+ years of hands-on experience in media planning and buying
Bachelor’s degree required
Proven ability to manage multiple projects and deadlines