Experience & Optimisation Consultant

VML MAP

Madrid, Spain
**
4+ years experience in customer insight strategy
Strong qualitative and quantitative analysis skills
Ability to translate data into compelling narratives
** VML MAP is seeking an Experience & Optimisation Consultant based in Madrid, Spain, to leverage data-driven insights and strategies for enhancing customer experiences. The ideal candidate will possess strong analytical skills, a consulting mindset, and a passion for understanding human behavior. **

Job Summary

  • The role involves partnering with clients to define structured approaches that deliver insights and optimization opportunities driving real impact.
  • You will work as a key member of the Insight & Optimization team, balancing analytical depth with client collaboration to humanize data.
  • VML MAP is a world-leading Centre of Excellence focused on helping brands become truly customer-centric through data and personalization.

Matching Summary

Match Score: 75

** VML MAP is seeking an Experience & Optimisation Consultant based in Madrid, Spain, to leverage data-driven insights and strategies for enhancing customer experiences. The ideal candidate will possess strong analytical skills, a consulting mindset, and a passion for understanding human behavior. **

Skills & Requirements

Must-have

  • 4+ years experience in customer insight strategy
  • Strong qualitative and quantitative analysis skills
  • Ability to translate data into compelling narratives

Nice-to-have

  • Experience with A/B and multivariate testing
  • Familiarity with CRM marketing and loyalty programs
  • Background in customer segmentation strategy
  • Advanced degree in behavioral economics or psychology

Key Requirements

  • Bachelor's degree required
  • 4+ years of relevant experience
  • Client-facing agency or consultancy background preferred

Work Rights

Not specified

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