6+ years media/performance marketing analytics experience
Proficiency with powerpoint and advanced excel functions
Strong understanding of media performance kpis and attribution concepts
The Sr. Engagement Strategist serves as a senior individual contributor responsible for delivering data-driven solutions to help GM organizations achieve their business goals
Job Summary
The Sr. Engagement Strategist serves as a senior individual contributor responsible for delivering data-driven solutions to help GM organizations achieve their business goals.
This role involves leading end-to-end delivery of campaign performance analyses by connecting paid media, website engagement, and audience strategy into a cohesive narrative.
GM offers a variety of health and wellbeing benefit programs including medical, dental, vision, retirement savings plans, and employee vehicle discounts.
Matching Summary
The Sr. Engagement Strategist serves as a senior individual contributor responsible for delivering data-driven solutions to help GM organizations achieve their business goals.
Salary
Base: $106,600 - $163,400; Bonus: Incentive pay program based on company and individual performance; Benefits: Medical, dental, vision, HSA, FSA, retirement plan, paid vacation, tuition assistance, GM vehicle discounts
Skills & Requirements
Must-have
6+ years media/performance marketing analytics experience
Proficiency with PowerPoint and advanced Excel functions
Strong understanding of media performance KPIs and attribution concepts
Nice-to-have
Experience in automotive or consumer product marketing
Understanding of Generative AI prompt design
Passion for solving business problems with data
Key Requirements
Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or related field
No immigration sponsorship provided (US work authorization required)
Strong proficiency with data visualization tools such as Power BI or Tableau
Work Rights
Must have US work authorization without sponsorship