Associate Brand Manager, Excedrin

Haleon

Warren, NJ, USA
Base: 115,765 -144,706 usd; bonus/equity: discreti...
Hybrid (3 days in-office per week)
Brand strategy development
Marketing effectiveness analysis
National brand program execution
Haleon is seeking an Associate Brand Manager for Excedrin in Warren, NJ, to support marketing initiatives and brand strategies. The role requires a blend of analytical and creative skills to drive consumer engagement and brand growth within a hybrid work model

Job Summary

  • As a valued member of the Marketing team, your responsibilities will range from planning, implementing, analyzing and optimizing all promotion marketing activities including in-store displays, FSIs, dFSIs, Shelf Talk, review generation and sampling ensuring these down the funnel activations are in synch with overall brand strategies and goals.
  • This role will provide YOU the opportunity to lead key activities to progress YOUR career.
  • Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.

Matching Summary

Match Score: 85

Haleon is seeking an Associate Brand Manager for Excedrin in Warren, NJ, to support marketing initiatives and brand strategies. The role requires a blend of analytical and creative skills to drive consumer engagement and brand growth within a hybrid work model.

Salary

Base: 115,765 -144,706 USD; Bonus/Equity: discretionary bonus; Benefits: comprehensive benefits program

Skills & Requirements

Must-have

  • Brand strategy development
  • Marketing effectiveness analysis
  • National brand program execution
  • Consumer promotion management
  • Shopper program development
  • Budget management

Nice-to-have

  • Revenue growth management
  • Route-to-market planning
  • Category or shopper marketing
  • CPG sales experience
  • Profit and loss analysis
  • New item launch experience

Key Requirements

  • Bachelor's Degree in business and/or marketing
  • 2+ years prior industry experience in CPG or pharmaceutical
  • MBA
  • Demonstrated analytical ability
  • Previous experience working with/managing vendors/Agencies

Work Rights

Not specified

Tailored Resume

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