Develop, execute, and optimize marketing strategies and collateral to empower B2B education partners to drive B2C enrollments
Job Summary
Develop, execute, and optimize marketing strategies and collateral to empower B2B education partners to drive B2C enrollments.
Serve as the primary marketing point of contact for B2B partners, developing partner-specific marketing plans and toolkits.
Build and execute integrated marketing strategies that can be white-labeled or co-branded for B2B partners, leading the creation of B2C promotional campaigns.
Matching Summary
Develop, execute, and optimize marketing strategies and collateral to empower B2B education partners to drive B2C enrollments.
Salary
Base: $57,519-$85,000; Bonus/Equity: Eligible employees may receive a bonus; Benefits: Robust benefits package
Skills & Requirements
Must-have
partner enablement
B2B marketing strategy
B2C enrollment campaigns
content development
cross-functional collaboration
marketing analytics
Nice-to-have
passion for education
storytelling capabilities
UX writing
funnel optimization
Key Requirements
5 years of marketing experience
2 years in partner marketing, education marketing, or B2B2C
Demonstrated ability to create B2C marketing collateral
Strong writing, storytelling, and editing skills
Experience managing cross-functional projects
Proficiency in marketing tools (CMS, email automation, analytics)