Not specified (assumed hybrid or onsite based on industry norms).
3+ years social media operations experience
Kol/koc management in healthcare
Prescription drug compliance knowledge
Pfizer is seeking an Ec Brand Manager for social media in Shanghai to develop and execute data-driven strategies targeting prescription drug audiences. The ideal candidate should have over three years of experience in social media operations, particularly within the healthcare or pharmaceutical sectors, and demonstrate strong KOL/KOC management skills
Job Summary
Develop and implement data-driven social media strategies tailored to prescription drug audiences across platforms like Douyin, WeChat, and professional forums.
Lead KOL/KOC collaborations to co-create compliant, educational, and engaging content while strictly adhering to medical and legal regulations.
Define performance KPIs and analyze data regularly to optimize strategies while collaborating with cross-functional teams including Medical Affairs and Legal.
Matching Summary
Match Score: 85
Pfizer is seeking an Ec Brand Manager for social media in Shanghai to develop and execute data-driven strategies targeting prescription drug audiences. The ideal candidate should have over three years of experience in social media operations, particularly within the healthcare or pharmaceutical sectors, and demonstrate strong KOL/KOC management skills.
Skills & Requirements
Must-have
3+ years social media operations experience
KOL/KOC management in healthcare
Prescription drug compliance knowledge
MLR review process expertise
Data-driven strategy execution
Nice-to-have
Experience with live Q&A formats
Strong business acumen balance
Agile adaptation to regulatory changes
Cross-functional collaboration skills
Key Requirements
3+ years social media operations experience
Healthcare or highly regulated industry background
Familiarity with prescription drug business models