Segments Marketing Manager

CommBank

Not specified (likely hybrid or in-office based on industry norms).
End-to-end integrated campaign delivery
Customer segment strategy translation
Cross-functional stakeholder influence
CommBank is seeking a Segments Marketing Manager to lead the development and execution of marketing initiatives aimed at enhancing engagement and growth across priority customer segments. The role emphasizes translating customer insights into effective marketing strategies and requires strong collaboration with various internal teams

Job Summary

  • This role involves leading the development of segment-led marketing initiatives to drive growth across priority customer segments like Youth, Young Adults, and Mass Affluent.
  • You will translate deep customer insights into impactful go-to-market activities that increase acquisition, consideration, engagement, and share of wallet.
  • The position requires managing agency partners and cross-functional squads to ensure campaigns are executed with discipline and aligned with brand strategy.

Matching Summary

Match Score: 85

CommBank is seeking a Segments Marketing Manager to lead the development and execution of marketing initiatives aimed at enhancing engagement and growth across priority customer segments. The role emphasizes translating customer insights into effective marketing strategies and requires strong collaboration with various internal teams.

Skills & Requirements

Must-have

  • End-to-end integrated campaign delivery
  • Customer segment strategy translation
  • Cross-functional stakeholder influence
  • Agency partner management
  • Marketing governance and compliance

Nice-to-have

  • Technology and financial services experience
  • Creative problem-solving mindset
  • Continuous improvement focus
  • Strong verbal and written communication
  • Data-driven analytical frameworks

Key Requirements

  • At least 5 years in marketing generalist or communications role
  • Experience with end-to-end campaign delivery accountability
  • Commercial acumen for ROI/ROMI tracking

Work Rights

Not specified

Tailored Resume

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