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ABSA is seeking a Senior Manager for MarTech Automation to develop and implement automated, data-driven customer lifecycle strategies to enhance acquisition, engagement, and retention. The role requires a combination of strategic oversight, technical expertise, and cross-functional collaboration within a diverse and evolving banking environment.
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Job Summary
The Senior Manager: MarTech Automation is accountable for designing and executing automated, data-driven customer lifecycle strategies that strengthen acquisition, engagement, and retention across the customer lifecycle.
The role integrates data-driven insights, marketing automation, CRM capabilities, and content planning to deliver personalised, automated, and impactful messaging across channels.
The role supports the development of a scalable, compliant, and data-driven MarTech ecosystem that enables personalised client engagement, measurable marketing performance, and alignment with commercial growth objectives.
Matching Summary
Match Score: 75
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ABSA is seeking a Senior Manager for MarTech Automation to develop and implement automated, data-driven customer lifecycle strategies to enhance acquisition, engagement, and retention. The role requires a combination of strategic oversight, technical expertise, and cross-functional collaboration within a diverse and evolving banking environment.
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Skills & Requirements
Must-have
Marketing automation platforms
Customer journey orchestration
Data-driven insights
Salesforce Marketing Cloud
Omnichannel execution
Nice-to-have
Global best practices
Digital marketing maturity
Scalable MarTech ecosystem
Key Requirements
5-12 years experience in digital marketing
Bachelor's Degree (NQF 7)
Salesforce Marketing Cloud or Marketing Automation certifications (advantageous)
Analytics or data-driven marketing coursework (advantageous)