Senior Analyst, Customer Analytics

Dentsu

USA - Remote - Maryland
Base: $78,000-$93,000; bonus/equity: not specified...
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Python, r, sql, and pyspark proficiency
Xg boost and machine learning model building
Tableau or looker dashboard development
** Dentsu is seeking a Senior Analyst for Customer Analytics to perform data analysis that aligns with client objectives and enhances marketing performance. The role requires experience in statistical tools and techniques, with a focus on building models and presenting actionable insights. **

Job Summary

  • The role focuses on delivering analysis aligned with client business objectives and exceeding performance targets through validation activities.
  • Candidates must utilize advanced statistical techniques and machine learning models like XG Boost to segment customer populations and evaluate marketing effectiveness.
  • Dentsu offers a comprehensive benefits package including medical, vision, dental, 401k, and at least 15 paid holidays per year.

Matching Summary

Match Score: 75

** Dentsu is seeking a Senior Analyst for Customer Analytics to perform data analysis that aligns with client objectives and enhances marketing performance. The role requires experience in statistical tools and techniques, with a focus on building models and presenting actionable insights. **

Salary

Base: $78,000-$93,000; Bonus/Equity: Not specified; Benefits: Medical, vision, dental, 401k, 15+ paid holidays

Skills & Requirements

Must-have

  • Python, R, SQL, and Pyspark proficiency
  • XG Boost and Machine Learning model building
  • Tableau or Looker dashboard development
  • Regression, ANOVA, cluster analysis techniques
  • Adobe Analytics, Google Analytics, DMP tools

Nice-to-have

  • Experience in marketing analytics domain
  • Ability to tell a story with actionable recommendations
  • Proficiency in creating PowerPoint presentations

Key Requirements

  • Bachelor's or Master's degree in Statistics, Math, Economics, or related field
  • 1-2 years of experience as an analyst or Sr. Analyst
  • 1-2 years of experience developing reporting and dashboards
  • 1 year of experience with Tableau, Looker Studio, or Power BI

Work Rights

Not specified

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