Senior Marketing Manager

Freenow by Lyft

Hamburg, Germany
On-site
B2c marketing experience
App marketing focus
User acquisition campaigns
Freenow by Lyft is seeking a Senior Marketing Manager to oversee and execute marketing initiatives for the German market. The ideal candidate will have extensive B2C marketing experience, particularly in app marketing, and will thrive in a dynamic, collaborative environment

Job Summary

  • Support and execute marketing initiatives for the German market, taking significant ownership and working independently on campaigns.
  • Plan and execute integrated campaigns to drive app installs, acquisition of new users, engagement, and reactivation of current users.
  • Work cross-functionally with local and central stakeholders, coordinating with creative and media agencies to deliver impactful campaigns.

Matching Summary

Match Score: 85

Freenow by Lyft is seeking a Senior Marketing Manager to oversee and execute marketing initiatives for the German market. The ideal candidate will have extensive B2C marketing experience, particularly in app marketing, and will thrive in a dynamic, collaborative environment.

Skills & Requirements

Must-have

  • B2C marketing experience
  • app marketing focus
  • user acquisition campaigns
  • multi-channel campaigns
  • campaign execution
  • content coordination

Nice-to-have

  • fast-paced environment
  • international environment
  • collaborative team
  • work independently
  • take significant ownership

Key Requirements

  • 3-5+ years of experience
  • Fluent German
  • good English skills

Work Rights

Not specified

Tailored Resume

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