The Associate Director, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations
Job Summary
The Associate Director, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations.
This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Matching Summary
The Associate Director, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations.
Skills & Requirements
Must-have
Retailer media networks and DSPs
Programmatic media buys
Audience and creative strategy
Campaign setup, management, and reporting
Retail media investment maximization
Nice-to-have
Entrepreneurial spirit and bias for action
Problem-solving capabilities
Pioneering agentic marketing platform
AI-driven media operating unit
Key Requirements
5+ years of experience in biddable performance media execution or paid ecommerce
Strong preference for retail media programmatic execution
Experience managing a team of direct reports
Deep understanding of retail commercial elements
Experience with retail bid management platforms
Bachelor’s Degree or equivalent professional work experience