MARKETING MANAGER (INTEGRATED MARKETING)

DS Residences Pte. Ltd.

Singapore
Not specified (assumed hybrid)
7-10 years marketing experience
China digital ecosystem expertise
Wechat weibo douyin xiaohongshu management
DS Residences Pte. Ltd. is seeking a Senior Marketing Manager to lead integrated marketing efforts across APAC, focusing on China and Southeast Asia. The role requires extensive experience in marketing within the education sector and proficiency in managing campaigns on Chinese digital platforms

Job Summary

  • The role involves leading integrated marketing campaigns across APAC with a specific focus on China and Southeast Asia to drive brand awareness.
  • Candidates will manage the company's presence on key Chinese platforms like WeChat, Weibo, Douyin, and Xiaohongshu to generate qualified leads for student accommodation.
  • Success requires creating compelling content that addresses student wellbeing and parental peace of mind while collaborating with internal stakeholders and external partners.

Matching Summary

Match Score: 85

DS Residences Pte. Ltd. is seeking a Senior Marketing Manager to lead integrated marketing efforts across APAC, focusing on China and Southeast Asia. The role requires extensive experience in marketing within the education sector and proficiency in managing campaigns on Chinese digital platforms.

Skills & Requirements

Must-have

  • 7-10 years marketing experience
  • China digital ecosystem expertise
  • WeChat Weibo Douyin Xiaohongshu management
  • Lead generation and student acquisition
  • Cross-cultural communication skills

Nice-to-have

  • Master's degree in Marketing
  • Education sector background
  • KOL and agent relationship management
  • Data-driven strategy refinement
  • CSR initiative planning

Key Requirements

  • Bachelor's degree in Marketing or related field
  • Fluency in English and Mandarin required
  • Prior experience in international student services preferred

Work Rights

Not specified

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