Digital Marketing Strategist

Owens Community College

Base: $51,300.00-$57,700.00; bonus/equity: not spe...
Fully onsite (monday - friday, 8am - 5pm)
Social media platform strategy
Google analytics and google ads experience
Content creation for recruitment
Owens Community College is seeking a Digital Marketing Strategist responsible for executing strategic social media and digital marketing initiatives, producing original content, and managing digital projects to enhance brand communication. The ideal candidate should have experience in digital marketing, strong analytical skills, and the ability to work collaboratively across teams

Job Summary

  • The role focuses on producing original content across social media and the Owens.edu website to align with the institution's mission and vision.
  • Candidates will manage both in-house and outsourced digital projects while tracking performance metrics to ensure a strong return on investment.
  • This position requires building engagement with prospective students, alumni, and the public through strategic social media audits and editorial calendar management.

Matching Summary

Match Score: 85

Owens Community College is seeking a Digital Marketing Strategist responsible for executing strategic social media and digital marketing initiatives, producing original content, and managing digital projects to enhance brand communication. The ideal candidate should have experience in digital marketing, strong analytical skills, and the ability to work collaboratively across teams.

Salary

Base: $51,300.00-$57,700.00; Bonus/Equity: Not specified; Benefits: SERS Retirement System

Skills & Requirements

Must-have

  • Social media platform strategy
  • Google Analytics and Google Ads experience
  • Content creation for recruitment
  • SEO and paid advertising knowledge
  • Data analysis and reporting skills

Nice-to-have

  • Experience with higher education enrollment cycles
  • Video production including reels and short videos
  • Emerging social media trends expertise
  • Collaborative cross-functional teamwork
  • Strong writing and editing abilities

Key Requirements

  • Associate degree required
  • One year of relevant digital marketing experience
  • Experience with Data Studio and Facebook Business Manager
  • Knowledge of UTM codes and tracking capabilities

Work Rights

Not specified

Tailored Resume

Cover Letter