Consumer & Business Insights Expert

McDonald's

Diegem, Belgium
On-site
Strong quantitative and qualitative research toolkit
Experience managing tracking and monitoring programs
Excellent presentation and workshop facilitation skills
McDonald's is seeking a Consumer & Business Insights Expert for its headquarters in Diegem, Belgium. The role focuses on translating deep consumer understanding into actionable insights that drive business decisions and commercial impact, requiring a blend of consumer empathy and analytical skills

Job Summary

  • You will translate deep consumer understanding into clear, actionable insights that inform business decisions and drive commercial impact.
  • The role involves building a strategic consumer framework for short- and long-term growth while connecting insights across multiple sources.
  • You will actively support the CBI Manager by shaping strategic narratives, preparing insight-driven recommendations, and organizing workshops for leadership forums.

Matching Summary

Match Score: 85

McDonald's is seeking a Consumer & Business Insights Expert for its headquarters in Diegem, Belgium. The role focuses on translating deep consumer understanding into actionable insights that drive business decisions and commercial impact, requiring a blend of consumer empathy and analytical skills.

Skills & Requirements

Must-have

  • Strong quantitative and qualitative research toolkit
  • Experience managing tracking and monitoring programs
  • Excellent presentation and workshop facilitation skills
  • Fluent in Dutch or French and English

Nice-to-have

  • Experience with creative effectiveness evaluation
  • Ability to synthesise complexity into clear recommendations
  • Strategic thinking and consultative influencing

Key Requirements

  • 4–8 years in Consumer Insights / Market Intelligence / Strategy / Research

Work Rights

Not specified

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