Brand Architecture & Activation Manager

Corby Spirit and Wine Ltd

Mexico City, Mexico
Not specified in the job description.
8+ years brand management experience
Packaging and portfolio strategy leadership
Consumer goods or spirits industry background
Corby Spirit and Wine Ltd is seeking a Brand Architecture & Activation Manager in Mexico City to bridge brand strategy and execution for its tequila and mezcal brands. The ideal candidate will have extensive experience in brand management and packaging, coupled with a deep understanding of consumer goods marketing

Job Summary

  • This role serves as the critical link between brand strategy and real-world execution for tequila and mezcal brands.
  • The position involves leading packaging, portfolio, and activation workstreams to ensure commercial impact and brand consistency.
  • Candidates must drive portfolio evolution through insight-led analysis while partnering with innovation and operations teams.

Matching Summary

Match Score: 85

Corby Spirit and Wine Ltd is seeking a Brand Architecture & Activation Manager in Mexico City to bridge brand strategy and execution for its tequila and mezcal brands. The ideal candidate will have extensive experience in brand management and packaging, coupled with a deep understanding of consumer goods marketing.

Skills & Requirements

Must-have

  • 8+ years brand management experience
  • Packaging and portfolio strategy leadership
  • Consumer goods or spirits industry background

Nice-to-have

  • Fluent in Spanish language skills
  • Cross-functional international collaboration
  • Passion for conviviality and team culture

Key Requirements

  • University degree in Marketing or Business
  • Minimum 8 years of relevant experience
  • Proven end-to-end project leadership

Work Rights

Not specified

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