This role is accountable for driving organic growth, demand generation, and conversion performance across ABC Fitness's global web ecosystem
Job Summary
This role is accountable for driving organic growth, demand generation, and conversion performance across ABC Fitness's global web ecosystem.
You will lead website strategy, SEO/AEO, CRO, and analytics across a portfolio of five websites, with a critical mandate to consolidate these properties in the next year.
ABC Fitness offers a purpose-driven company culture focused on Best Life, One Team, and Growth Mindset, along with comprehensive benefits including health, meal assistance, and educational partnerships.
Matching Summary
This role is accountable for driving organic growth, demand generation, and conversion performance across ABC Fitness's global web ecosystem.
Skills & Requirements
Must-have
SEO and AEO strategy
Website demand engine
Organic demand roadmap
Technical SEO implementation
Website portfolio management
Cross-functional leadership
Digital discovery strategy
Nice-to-have
Ambitious and authentic culture
Growth mindset
Team collaboration
Continuous learning and development
Inclusive environment
Key Requirements
10+ years marketing experience
5+ years managing teams
Fluent in English and Portuguese
Proven expertise in SEO and CRO
Strong experience with WordPress
Comfort with analytics tools
Demonstrated success leading complex web initiatives