The Director of Customer Marketing will lead and shape the ANZ customer marketing strategy, focusing on driving customer retention, engagement, expansion, and advocacy
Job Summary
The Director of Customer Marketing will lead and shape the ANZ customer marketing strategy, focusing on driving customer retention, engagement, expansion, and advocacy.
Responsibilities include developing and executing comprehensive customer marketing strategies, overseeing customer communications, and driving customer evangelism programs.
The company offers a range of benefits including novated leasing, an Employee Assistance Program, parental leave, and opportunities for career progression.
Matching Summary
The Director of Customer Marketing will lead and shape the ANZ customer marketing strategy, focusing on driving customer retention, engagement, expansion, and advocacy.
Skills & Requirements
Must-have
customer lifecycle marketing expertise
customer advocacy programs
marketing automation platforms
CRM tools proficiency
customer data analysis
Nice-to-have
strong interpersonal skills
strategic thinking
excellent project management
growth mindset
customer centricity
Key Requirements
Proven leadership experience
Deep expertise in customer lifecycle marketing
Experience developing and managing customer advocacy programs