Brand And Advertising Leader

GE AEROSPACE

Base: $119,000 - $158,000; bonus/equity: annual di...
Brand strategy and execution
Advertising campaign management
Cross-functional team leadership
This role will own advertising strategy and execution to drive brand familiarity, awareness, and customer engagement with airlines, lessors, and key industry stakeholders

Job Summary

  • This role will own advertising strategy and execution to drive brand familiarity, awareness, and customer engagement with airlines, lessors, and key industry stakeholders.
  • You will lead end-to-end brand campaigns, manage agencies, champion brand governance, and use data and analytics to improve performance and efficiency.
  • GE Aerospace offers comprehensive benefits and programs to support your health and, along with programs like HealthAhead, your physical, emotional, financial and social wellbeing.

Matching Summary

This role will own advertising strategy and execution to drive brand familiarity, awareness, and customer engagement with airlines, lessors, and key industry stakeholders.

Salary

Base: $119,000 - $158,000; Bonus/Equity: annual discretionary bonus; Benefits: Comprehensive benefits and programs

Skills & Requirements

Must-have

  • Brand strategy and execution
  • Advertising campaign management
  • Cross-functional team leadership
  • External agency management
  • Data-driven marketing insights
  • Brand governance and consistency

Nice-to-have

  • AI-enabled marketing
  • Lean ways of working
  • Curiosity about aerospace innovation
  • Classically trained brand marketer

Key Requirements

  • 5-8 years in advertising, marketing, or brand roles
  • Bachelor’s degree in Marketing, Communications, Business Administration, or related field
  • Experience managing external agencies and vendors
  • Proven track record of developing and executing multi-channel campaigns

Work Rights

Legally authorized to work in the United States

Tailored Resume

Cover Letter