Senior Brand Manager Cote D'or & Toblerone Bnl

Mondelēz International

Mechelen, Belgium
Hybrid (based in mechelen or breda with regular travel)
Brand & portfolio strategy
Integrated marketing campaigns
Consumer insights analysis
Mondelēz International is seeking a Senior Brand Manager for its Cote D'or and Toblerone brands in Belgium and the Netherlands. The role focuses on driving brand growth through strategic planning, market analysis, and integrated marketing campaigns while leading a team of marketing professionals

Job Summary

  • The Senior Brand Manager is responsible for brand growth in both Belgium and the Netherlands through an exciting set of responsibilities including category and consumer insights, brand and portfolio strategy, communication and activation planning, and innovation.
  • Lead integrated marketing campaigns (digital & social, TV, OOH, instore, etc.) and track and optimize campaign performance (ROI, Brand KPI’s, awareness, consideration, penetration).
  • Lead a team of 6 senior and junior marketing professionals with focus on strong talent and performance management and partner with multifunctional teams to drive best-in-class execution of brand and portfolio strategy.

Matching Summary

Match Score: 85

Mondelēz International is seeking a Senior Brand Manager for its Cote D'or and Toblerone brands in Belgium and the Netherlands. The role focuses on driving brand growth through strategic planning, market analysis, and integrated marketing campaigns while leading a team of marketing professionals.

Skills & Requirements

Must-have

  • Brand & Portfolio Strategy
  • Integrated Marketing Campaigns
  • Consumer Insights Analysis
  • Product Launch Management
  • Data-driven Decision Making

Nice-to-have

  • Strong Creative Judgment
  • Storytelling Ability
  • Passion for Brand Building
  • Growth Mindset

Key Requirements

  • Master’s Degree in Marketing or Business
  • 8-10 years FMCG brand marketing experience
  • Experience managing localized brands preferred
  • Local Benelux market knowledge preferred

Work Rights

Not specified

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