Customer Marketing Associate - Lifecycle

FanDuel

New York City, New York, United States
Base: $35.10 - $43.75 usd hourly; bonus/equity: an...
On-site
2+ years customer marketing experience
End-to-end lifecycle campaign execution
Experience with braze or similar esps
This role involves owning the end-to-end execution of lifecycle marketing campaigns across key customer segments to drive retention and revenue

Job Summary

  • This role involves owning the end-to-end execution of lifecycle marketing campaigns across key customer segments to drive retention and revenue.
  • The successful candidate will partner with Data Science teams to operationalize model-driven strategies using predictive insights for personalization.
  • FanDuel offers comprehensive benefits including health plans starting at $0 per paycheck, generous PTO, and a 401k match up to 5%.

Matching Summary

This role involves owning the end-to-end execution of lifecycle marketing campaigns across key customer segments to drive retention and revenue.

Salary

Base: $35.10 - $43.75 USD hourly; Bonus/Equity: Annual bonus and long-term incentive opportunities available; Benefits: Medical, vision, dental, life, disability, 401k match, PTO, sick leave

Skills & Requirements

Must-have

  • 2+ years Customer Marketing experience
  • End-to-end lifecycle campaign execution
  • Experience with Braze or similar ESPs
  • Customer Data Platform (CDP) knowledge
  • Budget management and tracking skills

Nice-to-have

  • Familiarity with Photoshop design tools
  • Interest in i-gaming and sports betting
  • Knowledge of regulated industry compliance
  • Positive team player attitude
  • Experience with experimentation test-and-learn

Key Requirements

  • Bachelor's degree required
  • Minimum 2+ years in Customer Marketing
  • Strong project management capabilities

Work Rights

Not specified

Tailored Resume

Cover Letter