数字营销助理经理 - 抖音

Johnson & Johnson Innovative Medicine

Shanghai, China
**
Platform visuals and content optimization
Customer journey optimization
Driving store offtake and acquisition
** Johnson & Johnson Innovative Medicine is seeking a Digital Marketing Assistant Manager for its ACUVUE platform in Shanghai. The role focuses on optimizing the customer journey to attract new wearers and enhance market share through engaging content, promotions, and performance tracking. **

Job Summary

  • The mission of this position is to attract new wearers and grow ACUVUE’s platform market share by optimizing the end-to-end customer journey—from pre-purchase engagement to post-purchase loyalty.
  • This role will focus on platform visuals, content, shopping experience, and engagement activities to drive store offtake and new wearer acquisition.
  • Monitor KPIs such as market share growth, Store offtake & new wearer acquisition, Media banner ROI, CTR, CPC, Content engagement rate & ROI, Page conversion rate, Livestream-driven offtake, etc.

Matching Summary

Match Score: 75

** Johnson & Johnson Innovative Medicine is seeking a Digital Marketing Assistant Manager for its ACUVUE platform in Shanghai. The role focuses on optimizing the customer journey to attract new wearers and enhance market share through engaging content, promotions, and performance tracking. **

Skills & Requirements

Must-have

  • platform visuals and content optimization
  • customer journey optimization
  • driving store offtake and acquisition
  • content creation for engagement
  • performance tracking and reporting

Nice-to-have

  • analytics dashboards
  • brand positioning strategy
  • business savvy
  • coaching
  • marketing insights
  • strategic thinking
  • technologically savvy

Key Requirements

  • Digital Marketing Strategy
  • Digital Marketing
  • Website Analytics
  • Content Management
  • Customer Analytics
  • Report Writing
  • Problem Solving

Work Rights

Not specified

Tailored Resume

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