Smm/ad-tozo Mkt-上海

AstraZeneca

Shanghai, China
Therapeutic area strategy development
Marketing mix optimization
Budget management and control
The role involves developing a comprehensive Therapeutic Area Strategy to optimize product fit and portfolio strength

Job Summary

  • The role involves developing a comprehensive Therapeutic Area Strategy to optimize product fit and portfolio strength.
  • Candidates will lead cross-functional Brand Teams to align brand strategy with overall company priorities and regional sales management.
  • The position requires managing the brand budget, overseeing promotional campaigns, and ensuring strict compliance with AZ Code of Conduct.

Matching Summary

The role involves developing a comprehensive Therapeutic Area Strategy to optimize product fit and portfolio strength.

Skills & Requirements

Must-have

  • Therapeutic Area Strategy development
  • Marketing mix optimization
  • Budget management and control
  • Cross-functional team leadership
  • Market research and data analysis

Nice-to-have

  • Global network relationship building
  • High ethical standards compliance
  • Strategic coaching capabilities
  • Inclusive team culture alignment

Key Requirements

  • Experience in pharmaceutical marketing strategy
  • Proven track record in budget management
  • Strong leadership and talent development skills
  • Ability to work with Medical Representatives and BMs

Work Rights

Not specified

Tailored Resume

Cover Letter