Director, Gtm Marketing - Measurement

Inmarket

Remote, US
Base: $145,000 -$160,000; bonus/equity: stock opti...
Remote
Gtm marketing strategy
Measurement revenue growth
Product marketing
InMarket is seeking a Director of GTM Marketing for their Measurement business, responsible for developing and executing a comprehensive go-to-market strategy to drive revenue growth. The role requires collaboration with leadership across sales and product marketing, ensuring that marketing is aligned with business outcomes and acts as a growth engine

Job Summary

  • Lead and own the end-to-end go-to-market strategy and execution for InMarket's Measurement business.
  • Partner directly with the GM of Measurement and Sales leadership to drive positioning, commercialization, pipeline generation, enablement, and narrative leadership.
  • Ensure marketing is a growth engine aligned to business outcomes, with accountability for marketing pipeline contribution targets.

Matching Summary

Match Score: 85

InMarket is seeking a Director of GTM Marketing for their Measurement business, responsible for developing and executing a comprehensive go-to-market strategy to drive revenue growth. The role requires collaboration with leadership across sales and product marketing, ensuring that marketing is aligned with business outcomes and acts as a growth engine.

Salary

Base: $145,000 -$160,000; Bonus/Equity: stock options; Benefits: Medical, dental, FSA, 401(k), Unlimited PTO

Skills & Requirements

Must-have

  • GTM marketing strategy
  • Measurement revenue growth
  • Product marketing
  • Sales enablement
  • Pipeline generation

Nice-to-have

  • Thought leadership
  • Cross-functional alignment
  • Business-first mindset

Key Requirements

  • 12+ years of experience in GTM leadership, Product Marketing, or business-line marketing
  • Proven track record owning marketing for a revenue-generating business
  • Experience partnering directly with GMs and Sales leaders
  • Strong background in measurement, ad tech, martech, SaaS, or data-driven B2B environments
  • Experience operating in a matrixed organization

Work Rights

Not specified

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