Programmatic Media Strategy Manager

General Motors

Base: $140,100 - $186,700; bonus/equity: incentive...
Hybrid
Programmatic media strategy
Leading a team
Stakeholder relationship management
General Motors is seeking a Programmatic Media Strategy Manager to lead a team focused on developing innovative programmatic media strategies across various vehicle and corporate brands. The ideal candidate will have extensive experience in programmatic media, strong leadership skills, and the ability to align strategies with business objectives

Job Summary

  • This role will lead a team of programmatic practitioners across one or more vehicle brands or corporate brands and support the Head of Programmatic Media Strategy and Activation to guide the overall development of GM’s in-house programmatic team and strategy.
  • The Manager is expected to have a strong knowledge of and understand aspects of programmatic media, manage key internal stakeholder relationships across business units, and develop and implement programmatic media strategies aligned with business goals.
  • GM offers a variety of health and wellbeing benefit programs including medical, dental, vision, retirement savings plan, paid vacation & holidays, and more.

Matching Summary

Match Score: 85

General Motors is seeking a Programmatic Media Strategy Manager to lead a team focused on developing innovative programmatic media strategies across various vehicle and corporate brands. The ideal candidate will have extensive experience in programmatic media, strong leadership skills, and the ability to align strategies with business objectives.

Salary

Base: $140,100 - $186,700; Bonus/Equity: Incentive pay program based on company, job level, and individual performance; Benefits: Health and wellbeing benefit programs including medical, dental, vision, retirement savings plan, paid vacation & holidays, tuition assistance, employee assistance program, GM vehicle discounts and more.

Skills & Requirements

Must-have

  • programmatic media strategy
  • leading a team
  • stakeholder relationship management
  • programmatic media principles
  • campaign execution
  • budget management

Nice-to-have

  • client communication and management
  • driving change through persuasion
  • positive cooperation and communication
  • forward-looking solutions

Key Requirements

  • 7+ years of experience in programmatic media
  • Experience managing a team
  • Hands-on campaign execution with leading programmatic platforms (DV360, Trade Desk, Amazon, Yahoo, etc.)
  • Ability to own and effectively manage a large budget

Work Rights

Not specified

Tailored Resume

Cover Letter