Senior Director, Marketing Effectiveness

Dentsu Creative ANZ

New York, US
$150,750 - $190,000; not specified; medical, visio...
Hybrid
Social analytics rigor
Paid, organic, creator, ecommerce measurement
Social platform attribution
This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms

Job Summary

  • This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms.
  • Works closely with Social leadership and Marketing Effectiveness to create a simplified scalable and repeatable measurement approach for all social channels.
  • The annual salary range for this position is $150,750 -$190,000.

Matching Summary

This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms.

Salary

$150,750 - $190,000; Not specified; Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave

Skills & Requirements

Must-have

  • social analytics rigor
  • paid, organic, creator, ecommerce measurement
  • social platform attribution
  • advanced media measurement capabilities
  • SQL, Python, or R proficiency

Nice-to-have

  • innovative problem-solving approaches
  • industry thought leadership
  • flexible in-person collaboration

Key Requirements

  • 10+ years in a quantitative business environment
  • 5+ years in marketing analytics
  • Experience with all social platforms
  • Advanced media measurement capabilities (MMM, MTA)
  • Experience in data visualization
  • Advanced MS Office Skills

Work Rights

Not specified

Tailored Resume

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