Growth Analytics Lead - India

Mondelēz International

India
Not specified (assumed hybrid based on industry trends).
Marketing mix modeling (mmm)
Pricing & strategic analytics
First party data analytics
The Growth Analytics Lead position at Mondelēz International in India aims to lead a sub-team focused on prescriptive analytics to drive business growth through various analytics pillars. The role requires extensive experience in marketing research and advanced analytics, particularly in a CPG or FMCG context, and strong leadership abilities

Job Summary

  • The role is responsible for leading a Growth Analytics sub-team to establish key pillars including Marketing-Media Analytics and Pricing strategies.
  • Candidates must independently manage multiple Marketing Mix Modeling projects to optimize advertising spend and improve return on investment.
  • The position requires synthesizing complex data into compelling stories to influence Business Unit stakeholders and drive fact-based decisions.

Matching Summary

Match Score: 85

The Growth Analytics Lead position at Mondelēz International in India aims to lead a sub-team focused on prescriptive analytics to drive business growth through various analytics pillars. The role requires extensive experience in marketing research and advanced analytics, particularly in a CPG or FMCG context, and strong leadership abilities.

Skills & Requirements

Must-have

  • Marketing Mix Modeling (MMM)
  • Pricing & Strategic Analytics
  • First party data analytics
  • Social listening tools
  • Category forecasting models
  • Econometric modeling expertise

Nice-to-have

  • Strong storytelling communication skills
  • Mentoring and team development
  • Experience with Nielsen Retail Audit
  • PhD in relevant field
  • Prior Mondelēz knowledge preferred

Key Requirements

  • 15+ years experience in marketing research or advanced analytics
  • 7+ years in MMM, forecasting, and business planning
  • Bachelor's degree required; MBA/MA in Social Science mandatory
  • PhD is a plus
  • Expertise in Price elasticity and demand theory

Work Rights

Not specified

Tailored Resume

Cover Letter