Assistant Manager, Lifecycle Marketing, Disney+

Disney Streaming

Minato, Japan
Lifecycle marketing
Crm and marketing technology
Data-driven marketing
The Performance & Lifecycle Marketing team in Japan is tasked with driving Disney+ subscriber growth, engagement, and retention for the market, in close partnership with the Disney Streaming Services global teams

Job Summary

  • The Performance & Lifecycle Marketing team in Japan is tasked with driving Disney+ subscriber growth, engagement, and retention for the market, in close partnership with the Disney Streaming Services global teams.
  • As Lifecycle Marketing Assistant Manager for Disney+ Japan, you will be responsible for lifecycle automation and experimentation to drive engagement and increase retention for Disney Streaming Services in the region.
  • You will plan, coordinate, execute and optimize multiple concurrent campaigns with owned (email, push, in-app) channels.

Matching Summary

The Performance & Lifecycle Marketing team in Japan is tasked with driving Disney+ subscriber growth, engagement, and retention for the market, in close partnership with the Disney Streaming Services global teams.

Skills & Requirements

Must-have

  • Lifecycle Marketing
  • CRM and marketing technology
  • Data-driven Marketing
  • Customer acquisition and retention
  • Campaign execution and optimization
  • Japanese native level fluency

Nice-to-have

  • Analytical mind-set
  • Strategic thinker
  • Effective relationship builder
  • Collaborative team player
  • Positive attitude
  • Curious and resourceful

Key Requirements

  • 3+ years’ experience in related marketing roles
  • Experience with CRM and marketing technology
  • Strong background in Data-driven Marketing
  • Native level fluency in Japanese
  • Business level English

Work Rights

Not specified

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