Manager, Digital Marketing

RBC

Toronto, Canada
Base: $67,000.00 - $110,000.00; bonus/equity: pote...
Digital marketing experience
Web analytics and actionable insights
Search optimization
Support digital initiatives to increase engagement and assist sales efforts, with a focus on multi-channel project coordination and web-based strategies

Job Summary

  • Support digital initiatives to increase engagement and assist sales efforts, with a focus on multi-channel project coordination and web-based strategies.
  • Leverage multi-source interaction data to create marketing insights, user targeting opportunities, and personalized digital experiences.
  • Build cross-functional relationships with partners such as Sales, Product, Digital, Design, and Compliance teams to execute on digital marketing opportunities.

Matching Summary

Support digital initiatives to increase engagement and assist sales efforts, with a focus on multi-channel project coordination and web-based strategies.

Salary

Base: $67,000.00 - $110,000.00; Bonus/Equity: Potential for discretionary variable compensation; Benefits: Comprehensive Total Rewards Program including flexible benefits

Skills & Requirements

Must-have

  • Digital marketing experience
  • Web analytics and actionable insights
  • Search optimization
  • Marketing technology stacks
  • Project management skills
  • Data visualization expertise

Nice-to-have

  • Investment industry experience
  • Progressive thinking
  • Collaborative team environment
  • AI exploration for efficiencies

Key Requirements

  • 5+ years of digital marketing experience
  • Data visualization expertise with Tableau or equivalent
  • Web analytics experience
  • Proficiency in marketing technology stacks
  • Completion of IFIC or CSC is an asset

Work Rights

Not specified

Tailored Resume

Cover Letter