Global Publishing Div. 1 is responsible for publishing diverse games across multiple genres and platforms, aiming to provide the best experience to the global gaming community
Job Summary
Global Publishing Div. 1 is responsible for publishing diverse games across multiple genres and platforms, aiming to provide the best experience to the global gaming community.
The Brand Management Team oversees the entire process from brand strategy development to global marketing campaign planning, execution, and performance analysis for multiple global titles.
This position will be responsible for planning and executing marketing campaigns in key global markets and managing HQ governance for marketing activities with global regional business units.
Matching Summary
Global Publishing Div. 1 is responsible for publishing diverse games across multiple genres and platforms, aiming to provide the best experience to the global gaming community.
Skills & Requirements
Must-have
Global brand marketing experience
Marketing campaign planning and execution
Cross-functional leadership
Data-driven campaign analysis
High sense of creativity and content
Nice-to-have
Deep understanding of gaming industry
Business-level English proficiency
Experience with Chinese market
Experience with PC/Console distribution ecosystem
Multicultural, multi-regional team collaboration
Key Requirements
5+ years of brand marketing or marketing campaign planning/execution experience
Experience planning and executing tentpole campaigns