Comms Planning Director

Critical Mass

Calgary, Canada
On-site
Develop communication plans
Audience insights and reality
Grounded in proposed media plans
The Comms Planning Director partners across disciplines to create communication plans that translate marketing objectives into actionable go-to-market strategies grounded in audience understanding and business goals

Job Summary

  • The Comms Planning Director partners across disciplines to create communication plans that translate marketing objectives into actionable go-to-market strategies grounded in audience understanding and business goals.
  • You will develop comms plans that connect marketing needs & business objectives into actionable communication solutions across the paid, owned and earned ecosystem.
  • Critical Mass offers global maternity and parental leave, competitive benefits packages, vacation, compassionate leave, wellness days, and flex days.

Matching Summary

The Comms Planning Director partners across disciplines to create communication plans that translate marketing objectives into actionable go-to-market strategies grounded in audience understanding and business goals.

Skills & Requirements

Must-have

  • develop communication plans
  • audience insights and reality
  • grounded in proposed media plans
  • link to desired KPIs
  • bridge between channel partners
  • translate creative idea into comms idea

Nice-to-have

  • chameleon part strategy part media part creative
  • consumer first mindset
  • modern marketing mindset ecosystem performance driven
  • ability to find new solutions
  • work in fast paced unpredictable projects

Key Requirements

  • Minimum 8 years of experience
  • Bachelor’s degree in Communications, Advertising, Media and/or related field
  • channel planning audience strategy client presentation
  • integrated client-facing teams experience
  • professional presence

Work Rights

Not specified

Tailored Resume

Cover Letter