This role offers a unique opportunity to lead a transformative shift from brand ATL approaches to a dynamic, performance-led strategy aimed at boosting sales figures
Job Summary
This role offers a unique opportunity to lead a transformative shift from brand ATL approaches to a dynamic, performance-led strategy aimed at boosting sales figures.
The successful candidate will work alongside the client team in Dunton, Essex, on Mondays and Tuesdays, while spending other days at Sea Containers and Rose Court offices.
You will leverage the full suite of WPP capabilities including media, data, CX, and insights to influence creative strategies and generate leads for client dealerships.
Matching Summary
This role offers a unique opportunity to lead a transformative shift from brand ATL approaches to a dynamic, performance-led strategy aimed at boosting sales figures.
Skills & Requirements
Must-have
Integrated marketing campaign leadership
Creative brief development for local campaigns
Performance marketing asset optimization
Cross-functional team management
Budget management and delivery
Nice-to-have
Experience with blue chip client partners
Strong stakeholder negotiation skills
Ability to inspire creative teams
Knowledge of UK market nuances
Data-driven decision making capabilities
Key Requirements
Proven track record leading complex integrated campaigns
Deep expertise in creative localization and agency management
Strong understanding of performance marketing principles