Not specified; bonus: eligible for bonus scheme up...
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Brand management experience in fmcg
P&l accountability for marketing budgets
Leadership of cross-functional agile teams
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The LEGO Group is seeking a Brand Director for a fixed-term contract based in Grasbrunn, Germany, to lead marketing efforts in the DACH region. The role focuses on driving brand growth and consumer engagement through innovative marketing strategies while fostering a collaborative team culture.
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Job Summary
This role is responsible for bringing LEGO stories and experiences to life in the EUC region including Germany, Austria, and Switzerland.
The position offers a hybrid working model with three days in the office at the Grasbrunn location and two days remote.
Benefits include family care leave, comprehensive insurance, wellbeing resources, and a generous colleague discount.
Matching Summary
Match Score: 75
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The LEGO Group is seeking a Brand Director for a fixed-term contract based in Grasbrunn, Germany, to lead marketing efforts in the DACH region. The role focuses on driving brand growth and consumer engagement through innovative marketing strategies while fostering a collaborative team culture.
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Salary
Not specified; Bonus: Eligible for bonus scheme upon goal achievement; Benefits: Family care leave, insurance, wellbeing resources, colleague discount
Skills & Requirements
Must-have
Brand management experience in FMCG
P&L accountability for marketing budgets
Leadership of cross-functional agile teams
Go-to-market strategy development
Data-driven marketing and test & learn approach
Nice-to-have
Fun and can-do mentality
Strong communication and persuasion skills
Experience with LEGO ecosystem partnerships
Ability to foster inclusive culture
Strategic vision for brand growth
Key Requirements
Several years of Brand or Marketing professional experience
Proven track record driving brand love and market share
Proficiency in English required; German proficiency advantageous
Experience operating within FMCG companies or successful brands