The incumbent will lead the digital marketing strategy and performance for Hong Kong’s Digital Commerce to drive acquisition, retention, and cross-sell through data-driven campaigns and content innovation
Job Summary
The incumbent will lead the digital marketing strategy and performance for Hong Kong’s Digital Commerce to drive acquisition, retention, and cross-sell through data-driven campaigns and content innovation.
FWD offers 5-day work, 20-22 days annual leaves, excellent learning & development opportunities and an attractive package to the right candidate.
The role involves building and mentoring a high-performing team while ensuring compliance and privacy standards across all marketing activities.
Matching Summary
The incumbent will lead the digital marketing strategy and performance for Hong Kong’s Digital Commerce to drive acquisition, retention, and cross-sell through data-driven campaigns and content innovation.
Skills & Requirements
Must-have
digital marketing strategy leadership
data-driven campaign management
CRM optimization and segmentation
content and social media strategy
marketing automation and lifecycle orchestration
multi-touch attribution and performance measurement
MarTech/AdTech stack expertise
Nice-to-have
stakeholder management and alignment
team building and mentoring
growth and UX/UI optimization
co-marketing with ecosystem partners
privacy and compliance standards
Key Requirements
10+ years digital marketing experience
experience in eCommerce or online brokerage
proven senior stakeholder management
experience leading analytics-driven marketing teams