Far East Organization is seeking a Director of Loyalty & CRM to lead their guest-facing loyalty program and corporate booker program. The role encompasses strategic development, operational management, and performance tracking in a fast-paced hospitality environment
Job Summary
This newly elevated hands-on leadership role owns the end-to-end strategy for both guest-facing loyalty and corporate booker programs.
The successful candidate will lead CRM lifecycle marketing, segmentation strategies, and data governance across all properties.
Key responsibilities include building annual budgets, managing vendor relationships, and driving revenue growth through direct channel optimization.
Matching Summary
Match Score: 85
Far East Organization is seeking a Director of Loyalty & CRM to lead their guest-facing loyalty program and corporate booker program. The role encompasses strategic development, operational management, and performance tracking in a fast-paced hospitality environment.
Skills & Requirements
Must-have
8 to 10 years loyalty and CRM experience
B2C and B2B program leadership
Microsoft Power BI proficiency
CRM platform management
Direct booking strategy execution
Nice-to-have
Hospitality industry background preferred
Fast-paced dynamic environment adaptability
Strong relationship management skills
Strategic partnership development
Key Requirements
Degree in Business, Marketing, or Hospitality
Minimum 8 to 10 years of relevant experience
Proven track record with Power BI or equivalent BI tools