Senior Lifecycle Marketing Manager

Found

Remote, US
Fully remote
Expert braze chops including liquid
5-8+ years in lifecycle or crm
Rigorous experimentation with holdouts
Found is seeking a Senior Lifecycle Marketing Manager to lead their pre-purchase lifecycle marketing efforts, focusing on strategy, execution, and measurement. The ideal candidate will have extensive experience in lifecycle marketing, particularly with Braze, and will be responsible for transitioning lifecycle marketing in-house while leveraging AI tools to enhance efficiency

Job Summary

  • Found is transforming personalized weight care with an evidence-based platform combining modern medicine and behavior change support.
  • The Senior Lifecycle Marketing Manager will own the pre-purchase lifecycle end-to-end, utilizing Braze and AI to build a high-velocity content engine.
  • Success involves transitioning lifecycle programs in-house, establishing a new measurement framework, and driving durable lifts in LTV:CAC ratios.

Matching Summary

Match Score: 85

Found is seeking a Senior Lifecycle Marketing Manager to lead their pre-purchase lifecycle marketing efforts, focusing on strategy, execution, and measurement. The ideal candidate will have extensive experience in lifecycle marketing, particularly with Braze, and will be responsible for transitioning lifecycle marketing in-house while leveraging AI tools to enhance efficiency.

Skills & Requirements

Must-have

  • Expert Braze chops including Liquid
  • 5-8+ years in Lifecycle or CRM
  • Rigorous experimentation with holdouts
  • Active use of AI tools like Claude
  • Comfort in regulated healthcare environment

Nice-to-have

  • GLP-1 or weight-loss category experience
  • Experience taking lifecycle from agency in-house
  • Deliverability and sender reputation expertise

Key Requirements

  • 5-8+ years experience in Lifecycle/CRM
  • Expertise in Braze (canvases, Liquid, segmentation)
  • Analytical fluency in Amplitude, Sigma, or SQL

Work Rights

Not specified

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