Manager, Sales Enablement Marketing

BOK Financial Corporation

Tulsa, OK, US
On-site
B2b go-to-market strategies
Sales enablement platform optimization
Content development for b2b lifecycle
The Manager, Sales Enablement Marketing is responsible for shaping the institution's B2B message, products, and services, developing go-to-market strategies, and ensuring sales teams are equipped with necessary marketing tools and insights

Job Summary

  • The Manager, Sales Enablement Marketing is responsible for shaping the institution's B2B message, products, and services, developing go-to-market strategies, and ensuring sales teams are equipped with necessary marketing tools and insights.
  • Key responsibilities include defining and executing B2B go-to-market strategies, leading pitchbook and proposal development, owning the rollout and optimization of a centralized pitchbook platform, and developing strategic content themes and thought leadership.
  • The company culture is rooted in its history, prioritizing client service, fostering a positive work environment, and making a meaningful impact in the communities it serves.

Matching Summary

The Manager, Sales Enablement Marketing is responsible for shaping the institution's B2B message, products, and services, developing go-to-market strategies, and ensuring sales teams are equipped with necessary marketing tools and insights.

Skills & Requirements

Must-have

  • B2B go-to-market strategies
  • Sales enablement platform optimization
  • Content development for B2B lifecycle
  • Leveraging digital marketing tools
  • AI-driven solutions for sales processes
  • Performance tracking and data-driven insights

Nice-to-have

  • Agility and client relationships
  • Positive work environment
  • Meaningful community impact
  • Mentoring team members
  • Navigating change and adopting new technologies

Key Requirements

  • Bachelor's Degree in Marketing, Business, or related field
  • 8+ years experience in marketing
  • Significant exposure to B2B financial services
  • Proven expertise in go-to-market strategy
  • Proven expertise in sales enablement
  • Proven expertise in content development
  • Proven ability to utilize digital marketing platforms
  • Proven ability to utilize AI tools
  • Proven ability to utilize technology solutions
  • Strong understanding of lifecycle marketing
  • Strong understanding of client engagement strategies
  • Exceptional communication skills
  • Exceptional leadership skills
  • Exceptional project management skills
  • Experience with CRM platforms
  • Experience with marketing automation platforms
  • Experience with analytics platforms
  • Ability to design and execute GTM strategies
  • Skilled in creating tools and resources for sales teams
  • Skilled in developing training programs for sales teams
  • Proficiency in crafting compelling narratives
  • Proficiency in crafting thought leadership pieces
  • Proficiency in crafting high-value B2B content
  • Knowledge of paid social advertising
  • Knowledge of programmatic advertising
  • Knowledge of digital channels
  • Ability to interpret marketing metrics
  • Ability to interpret attribution models
  • Ability to interpret ROI reports
  • Hands-on experience with Salesforce
  • Hands-on experience with HubSpot
  • Hands-on experience with Marketo
  • Strong organizational skills
  • Ability to work cross-functionally
  • Comfortable navigating change

Work Rights

Not specified

Tailored Resume

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