Associate Director Us Media Strategy

Biogen Inc

Base: $164,000.00-$226,000.00; bonus/equity: short...
Not specified
7+ years healthcare media experience
Integrated tv and digital media strategy
Decision science analytics for optimization
Biogen Inc is seeking an Associate Director of US Media Strategy to join their North American Business Operations & Insights team, focusing on media planning and optimization for both healthcare professionals and patient audiences. The role requires extensive experience in healthcare media strategy and analytics, with a strong emphasis on digital media and compliance

Job Summary

  • This role serves as a critical partner to Biogen's US marketing teams to drive the planning, execution, and optimization of media strategies for both HCP and Patient audiences.
  • The position requires deep accountability for media optimization based on Decision Science analytics while managing relationships with brand teams and the Media Agency of Record.
  • Biogen offers a competitive compensation package including short-term and long-term incentives, comprehensive health benefits, and up to $10,000 in annual tuition reimbursement.

Matching Summary

Match Score: 85

Biogen Inc is seeking an Associate Director of US Media Strategy to join their North American Business Operations & Insights team, focusing on media planning and optimization for both healthcare professionals and patient audiences. The role requires extensive experience in healthcare media strategy and analytics, with a strong emphasis on digital media and compliance.

Salary

Base: $164,000.00-$226,000.00; Bonus/Equity: Short-term cash bonus and equity incentive opportunities; Benefits: Medical, Dental, Vision, Life, 401(k) match, Tuition reimbursement

Skills & Requirements

Must-have

  • 7+ years healthcare media experience
  • Integrated TV and Digital media strategy
  • Decision Science analytics for optimization
  • SEO, GEO, and AEO strategy expertise
  • HCP and DTC/Patient audience knowledge
  • Media agency management and oversight

Nice-to-have

  • Strong intellectual curiosity and passion
  • Innovator with solutions-oriented mindset
  • Experience with major DSPs
  • Ability to influence at all levels
  • Proven track record in cross-functional leadership

Key Requirements

  • Minimum 7+ years media healthcare experience
  • BA/BS degree required; MBA preferred
  • Hands-on management of social media channels
  • Deep understanding of TV (Linear/Connected) platforms

Work Rights

Not specified

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