Lead Go To Market Activation, Developed Markets - Omni
KraftHeinz
Amsterdam, Netherlands
Hybrid
Global gtm activation strategy ownership
Cross functional stakeholder alignment
Execution of omni channel activation programs
Kraft Heinz is seeking a Lead Go To Market Activation professional for Developed Markets in Amsterdam, focusing on translating global strategies into effective local activation models. The role requires extensive experience in GTM, Sales Operations, and Commercial Excellence, particularly within the FMCG sector
Job Summary
This role exists to lead and scale Global Go To Market Activation across Developed Markets, ensuring global commercial strategies are translated into locally executable, high impact activation models.
We grow our people to grow our business and develop extraordinary people who bring ambition, curiosity, and dedication to the table as the guardians of our beloved and nostalgic brands.
We offer a fast career track, reimbursement for commuting costs, a hybrid working model, and discounts on health insurance and gym membership.
Matching Summary
Match Score: 85
Kraft Heinz is seeking a Lead Go To Market Activation professional for Developed Markets in Amsterdam, focusing on translating global strategies into effective local activation models. The role requires extensive experience in GTM, Sales Operations, and Commercial Excellence, particularly within the FMCG sector.
Skills & Requirements
Must-have
Global GTM Activation strategy ownership
Cross functional stakeholder alignment
Execution of omni channel activation programs
GTM performance framework management
Campaign and trade initiative acceleration
Nice-to-have
Strong analytical and financial skills
Change management capabilities
Building GTM capability and governance maturity
Structured knowledge transfer across regions
Ability to enable local agility with global standards
Key Requirements
Bachelor’s degree in Business, Economics, Engineering or similar
MBA or Master’s preferred
10+ years experience in GTM or related roles
Experience in FMCG or complex multi channel environments