Assoc Director, Digital Marketing

Novo Nordisk AS

Beijing, Beijing, CN
On-site
Develop digital marketing strategy
Lead high-performing digital team
Martech tool selection and implementation
Novo Nordisk AS is seeking an Associate Director of Digital Marketing to develop and implement digital marketing strategies, manage a high-performing team, and ensure compliance in a highly regulated industry. The ideal candidate will have extensive experience in digital marketing, people management, and a strong understanding of MarTech and data analytics

Job Summary

  • Develop and drive digital marketing strategy (including e-commerce), online search optimization, channel mix strategy, annual/quarterly OKRs, KPIs and budget allocation.
  • Build and lead a high-performing digital team; define roles, objectives and career paths; implement training and knowledge-sharing programs.
  • Own digital marketing budget planning, allocation and performance; manage external agencies/vendors and approve major contracts.

Matching Summary

Match Score: 85

Novo Nordisk AS is seeking an Associate Director of Digital Marketing to develop and implement digital marketing strategies, manage a high-performing team, and ensure compliance in a highly regulated industry. The ideal candidate will have extensive experience in digital marketing, people management, and a strong understanding of MarTech and data analytics.

Skills & Requirements

Must-have

  • Develop digital marketing strategy
  • Lead high-performing digital team
  • MarTech tool selection and implementation
  • Build unified data and attribution framework
  • Embed compliance and medical review

Nice-to-have

  • Balance short-term ROI with long-term capability
  • Cross-functional collaboration mechanisms
  • Crisis and reputation management protocols

Key Requirements

  • Bachelor’s degree or above
  • 8 - 10 years of experience in digital marketing
  • 3–5 years in people management
  • Experience in pharmaceuticals or healthcare
  • Hands‑on experience with MarTech implementation

Work Rights

Not specified

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