Fresenius Kabi is seeking a Marketing Manager for their Direct-to-Consumer (DTC) division, focusing on digital marketing strategies in the healthcare sector. The ideal candidate will have extensive experience in DTC marketing, particularly in regulated industries, and will lead initiatives to enhance customer engagement and brand presence
Job Summary
The Marketing Manager (Direct-to-Consumer), US Nutrition, serves as the strategic leader for direct-to-consumer marketing across the US portfolio, architecting and advancing the digital commercial marketing strategy.
This role is fully accountable for end-to-end campaign performance and champions a data-driven optimization agenda, while owning the digital customer experience and collaborating closely with Medical, Regulatory, Legal, Market Access, and Commercial Operations.
The position requires 8 years of experience in DTC marketing or e-commerce in healthcare or comparable regulated industries, with proven track record managing consumer-focused digital marketing programs and hands-on expertise with e-commerce platforms.
Matching Summary
Match Score: 85
Fresenius Kabi is seeking a Marketing Manager for their Direct-to-Consumer (DTC) division, focusing on digital marketing strategies in the healthcare sector. The ideal candidate will have extensive experience in DTC marketing, particularly in regulated industries, and will lead initiatives to enhance customer engagement and brand presence.
Salary
Base: $115,000-135,000; Bonus/Equity: 10% target annual bonus; Benefits: 401(k) with company contributions, paid time off, employee assistance program, health benefits
Skills & Requirements
Must-have
digital acquisition strategies
full-funnel digital marketing campaigns
customer journeys and experiences
e-commerce platforms
MLR review processes
FTC advertising standards
Nice-to-have
data-driven optimization agenda
cross functional alignment
agency partners
competitive monitoring
market and customer research
Key Requirements
8 years of experience in DTC marketing or e-commerce
Bachelor’s degree in Marketing, Business, Communications, or related field